McDee's hashtag campaign

   This past Wednesday, McDonald's began promoting the #McDStories hashtag on Twitter to get people talking about their experiences with the popular company. It was a huge success, drawing in Twitter users from across the globe to share their stories of their visits to McDees. The only problem with this is that they were not expecting the thousands of negative comments to appear. Twitter users began bashing the company, describing how awful the food is and many other things that shouldn't be written about a company. 

    Animal rights activist @michellevegan tweeted that “@McDonalds scalds baby chicks alive for nuggets,” and linked to a site run by the People for the Ethical Treatment of Animals. It was retweeted more than 100 times, which was a blow to the company. 


    Even with all of the positive tweets, the company can't help but look back on the negative ones and regret whether or not coming up with this hashtag was a good idea. 


    In my opinion, when coming up with something this big, you have to be ready to be criticized. With McDonald's being as popular as it is, there will have definitely been times where their customers have not been satisfied with the service or the food they had been served. It's hard to please each and every single person that walks into the store. At the same time, people shouldn't take this opportunity to bash the company. If you've had a bad experience, then keep it to yourself. 


    I can see both sides here; the company should have been prepared to face the fact that not everyone supports the company, but also these negative comments will have a bad effect on the company. I recommend that McDee's should focus on the positive feedback that their customers choose to share with them and the world.